:root {
  --burgundy: #7F1218;
  --burgundy-dark: #650D12;
  --navy: #001D55;
  --navy-soft: #0B2F70;
  --cream: #F6F0E4;
  --paper: #F7F6F3;
  --ink: #151515;
  --ink-soft: #4B5563;
  --gold: #D4A434;
  --line: #E6E4DF;
  --white: #FFFFFF;
  --green: #1B7A4E;
  --amber: #B45309;
  --red-soft: #9B1C1C;
  --shadow: 0 8px 24px rgba(21, 21, 21, 0.08);
  --radius: 16px;
  --font-display: "Bai Jamjuree", "IBM Plex Sans Thai", system-ui, sans-serif;
  --font-body: "IBM Plex Sans Thai", "Noto Sans Thai", system-ui, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--cream);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
a { color: var(--burgundy); text-decoration: none; }
a:hover { text-decoration: underline; }

.wrap { width: min(920px, calc(100% - 1.5rem)); margin: 0 auto; }

.site-header {
  background: linear-gradient(135deg, var(--navy) 0%, var(--navy-soft) 50%, var(--burgundy-dark) 100%);
  color: var(--white);
  padding: 2rem 0 1.85rem;
  position: relative;
  overflow: hidden;
}
.site-header::after {
  content: "";
  position: absolute;
  inset: auto -10% -40% auto;
  width: 260px; height: 260px;
  background: radial-gradient(circle, rgba(212,164,52,.35), transparent 70%);
  pointer-events: none;
}
.brand-row { display: flex; align-items: center; gap: .85rem; margin-bottom: 1rem; }
.brand-mark {
  width: 48px; height: 48px; border-radius: 12px;
  background: var(--burgundy); border: 2px solid var(--gold);
  display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 700; font-size: 1.1rem;
  flex-shrink: 0;
}
.brand-text h1 {
  margin: 0; font-family: var(--font-display);
  font-size: clamp(1.25rem, 3.5vw, 1.75rem); font-weight: 700;
}
.brand-text p { margin: .2rem 0 0; opacity: .88; font-size: .9rem; }
.hero-lead {
  max-width: 48rem; font-size: 1.02rem; opacity: .96; margin: 0 0 1.15rem;
}
.meta-chips { display: flex; flex-wrap: wrap; gap: .45rem; }
.chip {
  display: inline-flex; align-items: center;
  padding: .35rem .7rem; border-radius: 999px;
  background: rgba(255,255,255,.12); border: 1px solid rgba(255,255,255,.18);
  font-size: .82rem;
}
.chip.gold { background: rgba(212,164,52,.22); border-color: rgba(212,164,52,.45); color: #FFE7A3; }

.nav {
  position: sticky; top: 0; z-index: 40;
  background: rgba(246,240,228,.94); backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav .wrap {
  display: flex; gap: .3rem; overflow-x: auto; padding: .5rem 0;
  -webkit-overflow-scrolling: touch;
}
.nav a {
  flex: 0 0 auto; padding: .45rem .75rem; border-radius: 999px;
  color: var(--ink-soft); font-size: .88rem; font-weight: 500;
}
.nav a:hover { background: var(--white); color: var(--burgundy); text-decoration: none; box-shadow: var(--shadow); }

section { padding: 2rem 0 .35rem; }
.section-title {
  font-family: var(--font-display); font-size: 1.3rem; margin: 0 0 .3rem;
  color: var(--navy);
}
.section-sub { margin: 0 0 1rem; color: var(--ink-soft); font-size: .93rem; }

.directions-grid {
  display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: .7rem;
}
.dir-card {
  background: var(--white); border: 1px solid var(--line); border-radius: 14px;
  padding: .9rem 1rem; box-shadow: var(--shadow);
  display: grid; grid-template-columns: auto 1fr; gap: .7rem; align-items: start;
}
.dir-num {
  width: 32px; height: 32px; border-radius: 10px;
  background: var(--burgundy); color: #fff;
  display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 700; font-size: .9rem;
}
.dir-card h3 { margin: 0 0 .25rem; font-size: 1rem; font-family: var(--font-display); color: var(--navy); }
.dir-card p { margin: 0; font-size: .88rem; color: var(--ink-soft); }

.callout-grid {
  display: grid; grid-template-columns: repeat(auto-fill, minmax(250px, 1fr)); gap: .75rem;
}
.callout-card {
  background: linear-gradient(160deg, #fff 0%, #FFF8EE 100%);
  border: 2px solid rgba(212,164,52,.55); border-radius: 14px;
  padding: 1rem 1.05rem; box-shadow: var(--shadow);
}
.callout-card .p-badge {
  display: inline-block; background: var(--gold); color: #3A2A00;
  font-weight: 700; font-size: .75rem; padding: .2rem .5rem; border-radius: 6px;
  margin-bottom: .45rem; font-family: var(--font-display);
}
.callout-card h3 { margin: 0 0 .35rem; font-size: 1.05rem; font-family: var(--font-display); color: var(--burgundy); }
.callout-card p { margin: 0 0 .7rem; font-size: .88rem; color: var(--ink-soft); }
.callout-card .mini-social { display: flex; flex-wrap: wrap; gap: .4rem; }

.creators-list { display: flex; flex-direction: column; gap: 1rem; }

.creator-card {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 1.15rem 1.2rem 1.25rem; box-shadow: var(--shadow);
}
.creator-card.priority {
  border-color: rgba(212,164,52,.65);
  box-shadow: 0 8px 28px rgba(127,18,24,.1);
}
.card-head {
  display: flex; gap: .85rem; align-items: flex-start; margin-bottom: .85rem;
}
.rank-badge {
  flex-shrink: 0; width: 44px; height: 44px; border-radius: 12px;
  background: var(--navy); color: #fff;
  display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 700; font-size: 1.05rem;
}
.rank-badge.p1, .rank-badge.p2, .rank-badge.p3 { background: var(--burgundy); border: 2px solid var(--gold); }
.card-titles { flex: 1; min-width: 0; }
.card-titles h3 {
  margin: 0; font-family: var(--font-display); font-size: 1.2rem; color: var(--navy);
  line-height: 1.3;
}
.card-titles .name-en { margin: .15rem 0 0; color: var(--ink-soft); font-size: .9rem; }
.card-titles .reach {
  margin: .4rem 0 0; font-size: .88rem; color: var(--ink);
  background: var(--paper); display: inline-block; padding: .2rem .55rem; border-radius: 8px;
}
.priority-tag {
  display: inline-block; margin-left: .35rem;
  background: rgba(212,164,52,.2); color: #7A5500; border: 1px solid rgba(212,164,52,.5);
  font-size: .72rem; font-weight: 700; padding: .12rem .4rem; border-radius: 6px;
  vertical-align: middle;
}

.social-row {
  display: flex; flex-wrap: wrap; gap: .5rem;
  margin: 0 0 1rem;
}
.social-btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .4rem;
  min-height: 44px; padding: .65rem 1rem;
  border-radius: 12px; font-weight: 600; font-size: .92rem;
  color: #fff !important; text-decoration: none !important;
  border: none; cursor: pointer;
  transition: transform .12s ease, filter .12s ease;
  box-shadow: 0 2px 8px rgba(0,0,0,.12);
  font-family: var(--font-body);
  -webkit-tap-highlight-color: transparent;
}
.social-btn:hover { transform: translateY(-1px); filter: brightness(1.06); text-decoration: none !important; }
.social-btn:active { transform: scale(.98); }
.social-btn.yt { background: #FF0000; }
.social-btn.ig { background: linear-gradient(45deg, #f09433, #e6683c, #dc2743, #cc2366, #bc1888); }
.social-btn.tt { background: #010101; }
.social-btn.fb { background: #1877F2; }
.social-btn.web { background: var(--navy); }
.social-btn.line { background: #06C755; }
.social-btn .ico { font-size: 1.05rem; line-height: 1; }

.meta-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: .55rem;
  margin-bottom: .85rem;
}
@media (max-width: 560px) {
  .meta-grid { grid-template-columns: 1fr; }
}
.meta-box {
  background: var(--paper); border: 1px solid var(--line); border-radius: 12px;
  padding: .65rem .75rem;
}
.meta-box .label {
  font-size: .72rem; font-weight: 700; text-transform: uppercase; letter-spacing: .04em;
  color: var(--ink-soft); margin-bottom: .2rem;
}
.meta-box .value { font-size: .9rem; color: var(--ink); }
.overlap-low { color: var(--green); font-weight: 600; }
.overlap-low_medium, .overlap-med { color: var(--amber); font-weight: 600; }
.overlap-medium { color: var(--amber); font-weight: 600; }
.overlap-high { color: var(--red-soft); font-weight: 600; }

.angles { margin: 0 0 .75rem; }
.angles .label {
  font-size: .78rem; font-weight: 700; color: var(--ink-soft); margin-bottom: .35rem;
}
.angles ul { margin: 0; padding-left: 1.15rem; }
.angles li { margin-bottom: .3rem; font-size: .9rem; }

.bookability {
  font-size: .88rem; color: var(--ink-soft);
  border-top: 1px dashed var(--line); padding-top: .65rem;
}
.bookability strong { color: var(--navy); }

.avoid-list { display: flex; flex-direction: column; gap: .55rem; }
.avoid-item {
  background: #FFF5F5; border: 1px solid #F5C6C6; border-radius: 12px;
  padding: .75rem .9rem; font-size: .92rem;
}
.avoid-item strong { color: var(--burgundy-dark); }

.subjects-list { display: flex; flex-direction: column; gap: .55rem; }
.subject-item {
  background: var(--white); border: 1px solid var(--line); border-radius: 12px;
  padding: .8rem .95rem; font-size: .92rem; box-shadow: var(--shadow);
  display: grid; grid-template-columns: auto 1fr; gap: .65rem; align-items: start;
}
.subject-item .n {
  width: 28px; height: 28px; border-radius: 8px; background: var(--burgundy); color: #fff;
  display: grid; place-items: center; font-weight: 700; font-size: .8rem; flex-shrink: 0;
}

footer {
  margin-top: 2.5rem; padding: 1.5rem 0 2.5rem;
  background: var(--navy); color: rgba(255,255,255,.88); font-size: .85rem;
}
footer .method { margin-bottom: .75rem; opacity: .95; }
footer strong { color: #FFE7A3; }

/* === brand filter badges === */
.brand-legend {
  display: flex; flex-wrap: wrap; gap: .5rem;
  margin: 0 0 1rem;
}
.legend-pill {
  display: inline-flex; align-items: center; gap: .4rem;
  background: var(--white); border: 1px solid var(--line);
  border-radius: 999px; padding: .35rem .75rem;
  font-size: .82rem; color: var(--ink-soft);
  box-shadow: var(--shadow);
}
.tone-badge {
  display: inline-block; font-size: .72rem; font-weight: 700;
  padding: .15rem .45rem; border-radius: 6px; vertical-align: middle;
  letter-spacing: .02em;
}
.tone-badge.tone-green {
  background: #DCFCE7; color: #166534; border: 1px solid #86EFAC;
}
.tone-badge.tone-yellow {
  background: #FEF3C7; color: #92400E; border: 1px solid #FCD34D;
}
.rec-badge {
  display: inline-block; font-size: .7rem; font-weight: 700;
  padding: .12rem .4rem; border-radius: 6px; vertical-align: middle;
  margin-left: .15rem;
}
.rec-badge.rec-keep { background: #DCFCE7; color: #166534; }
.rec-badge.rec-format-gate { background: #FEF3C7; color: #92400E; }
.rec-badge.rec-demote { background: #FEE2E2; color: #991B1B; }

.creator-card.tone-border-green { border-left: 4px solid #16A34A; }
.creator-card.tone-border-yellow { border-left: 4px solid #D97706; }
.creator-card.priority {
  border-color: rgba(212,164,52,.65);
  box-shadow: 0 8px 28px rgba(127,18,24,.1);
}

.flag-row { display: flex; flex-wrap: wrap; gap: .35rem; margin: 0 0 .85rem; }
.flag-chip {
  font-size: .75rem; font-weight: 600; padding: .2rem .5rem;
  border-radius: 999px; border: 1px solid var(--line);
}
.flag-chip.off { background: #F0FDF4; color: #166534; border-color: #BBF7D0; }
.flag-chip.on { background: #FEF3C7; color: #92400E; border-color: #FCD34D; }

.brand-why {
  font-size: .9rem; margin: 0 0 .75rem; color: var(--ink);
  background: var(--paper); border-radius: 10px; padding: .65rem .75rem;
}
.safe-format {
  font-size: .88rem; margin: 0 0 .75rem; color: var(--ink-soft);
  border: 1px dashed #D97706; border-radius: 10px; padding: .55rem .7rem;
  background: #FFFBEB;
}
.priority-tag {
  display: inline-block; margin-left: .35rem;
  background: rgba(212,164,52,.2); color: #7A5500;
  border: 1px solid rgba(212,164,52,.5);
  font-size: .72rem; font-weight: 700; padding: .12rem .4rem; border-radius: 6px;
  vertical-align: middle;
}
.name-en { margin: .15rem 0 0; color: var(--ink-soft); font-size: .9rem; }
.reach {
  margin: .4rem 0 0; font-size: .88rem;
  background: var(--paper); display: inline-block; padding: .2rem .55rem; border-radius: 8px;
}